Skinfood
Branding, Visual Identity
2021
Branding, Visual Identity
2021
Skinfood is a South Korean cosmetic brand that specialises in products derived from food. Natural ingredients such as fruits and vegetables were the main concept in its previous branding.
The existing logo, packaging and brand identity lacked consistency and elegance, as it was marketed for a younger audience such as preteens. This rebranding aims to appeal to an older audience in their twenties that craves clean, minimal, organic ingredients and most importantly transparency in its products.
The existing logo, packaging and brand identity lacked consistency and elegance, as it was marketed for a younger audience such as preteens. This rebranding aims to appeal to an older audience in their twenties that craves clean, minimal, organic ingredients and most importantly transparency in its products.
